Last updateWed, 15 Nov 2017 8am

Back You are here: Life Style Section Fashion and Beauty Spring - Summer 18 – Fashion Show- LET LOVE RULE

Spring - Summer 18 – Fashion Show- LET LOVE RULE

Twenty years ago Zadig&Voltaire started what has now become a family.     Zadig girls are recognizable by their laid-back, rock 'n' roll aesthetic     with a touch of androgyny and delicate details. Zadig&Votlaire has made     an art of combining opposite traits in the same looks. Feminine and masculine,     edgy and soft, it's all about balance.


Parisian and cosmopolitan, they have     remained feminine while embracing their power.

Men have also made the iconic     Zadig&Voltaire look their own, always chic with a hint of nonchalance.     Layering with careful consideration: a t-shirt is teamed with a button down     under a sweater; a canvas military topper that warms up structured suiting.

This season Zadig&Voltaire's     inspiration came from a mixture of items that maybe found in a forgotten     trunk in an attic. Time has worked its magic on the pastel tones, flowers     and rainbows, virginal ivories, creased leathers, fragile tulles and silk     as delicate as antique lingerie. Patches, raw denim, military khaki,     embroidery and sequins play with a collective subconscious packed with     souvenirs and images in faded colours. The collection can be summed up in a     simple three-word motto for life: let     love rule.

Oversized styles are paired with fitted looks.     Long pieces flirt with short pieces, graphic black and sand duos alternate     with a rainbow palette while butterflies, sketched by tattoo artist     Virginia Elwood, live on a camouflage print background with English     embroidery. Never restricted, the silhouettes seem to swim and float in     mid-air. The long Swiss dotted tulle dresses are warmed up by an oversized     military jacket, others flow onto the bust in blurred asymmetric panels,     while the mohair XL cardigan hides a baby-doll nightdress with cosy, transparent     effect.

A denim jacket with white topstitching     and men's trousers to finish off the look, re-interpreting cool femininity.     Femininity that intentionally wears a sweater backwards, a men's shirt as a     mini dress or opts for a masculine suit in pastel-coloured poplin.     Femininity that is always about having fun, by joining several belts     together and wrapping them round the waist several times, wearing trainers     completely covered with purple, yellow, green or blue glitter with a super     sensual dress, or oversized trousers with stilettos and ultra-feminine     sequined sandals. Femininity which makes you want to wear unending earrings     with waterfalls of jet black or rainbow-coloured stones, to stand out and     to have fun. The men's line has adopted an immaculate raw denim and     implemented updates to the maison's checked shirts and favourite tie-dye     styles along with camouflage prints on canvas and cashmere. Suites worn     with impeccable black leather derby shoes with a studded welt: this clever     contradiction of chic and nonchalance is accentuated more than ever.

Right at the bottom of the trunk are     hidden gems from our youth: a khaki canvas hobo bags, like the ones we used     in high school adorned with patches.

Re-christened "Ready Made", the bag's     flap is inverted and the shoulder strap lined with a chunky curb chain that     can be detached and worn as a belt. The bad is the epitome of a Zadig girl:     versatile and relaxed. She grabs her "Pouch"     clutch, slips the ring onto her wrist like a bracelet and grips it in her hand,     not caring about creasing the extremely supple leather. The "Rocky" bag, little     brother of the iconic "Rock"     clutch, she can chicly store her essentials into its two medium-sized     gussets.

Memories and family stories are marked by     love and affection. Inspiring Cecilia Bönström to work with jewelry     designer, VK Lillie: "I love her style, she is so full of affection for her     work and love for her jewelry. Through it, she relays messages of joy and     love for others, she spreads good vibes which really touch me."

VK Lillie has designed jewelry for     Zadig&Voltaire combining; leather, onyx, quartz and gold-toned metal.     Her handmade pieces are unique with a raw, radiate, captivating     authenticity that turns these charms into talismans, to preserved over     time.

Punk, romantic, the Zadig&Voltaire     girl is a real girly girl who knows what she wants and where she is going.     What drives her? Life, love. Let love rule, always.


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